MARKETING ANALYST + COORDINATOR
ABOUT HOUSE OF YES
House of Yes is a creative collective with a theatrical nightclub venue in Bushwick, Brooklyn that has become a beacon of NYC nightlife. We are renowned for programming and producing outrageous dance parties, circus spectacles, immersive cinema, aerial & cabaret shows and pop-up events around the world. In addition to our in-house programming, we offer our space for private events, fundraisers and community activities. Each night is specially curated to present a fusion of music, visual art, theatrics and interactive elements. We are a fast growing company being recognized on an international level for creating incredible experiences and holding the culture of nightlife to a higher standard, through our inclusive programming and consent initiatives.
POSITION OVERVIEW
The Marketing Analyst & Coordinator supports the execution of digital marketing campaigns while providing reporting, analysis, and insights that inform strategic decision-making. This role will help track marketing performance, identify audience trends, forecast demand, optimize campaigns, and support the growth of House of Yes programming and initiatives. This hybrid role combines marketing execution with data analysis, understanding audience behavior, ticket sales trends, campaign performance, and seasonal demand. The ideal candidate is analytically-minded, deeply curious, and passionate about nightlife, live events, theater, music, performance art, and culture. This role is perfect for someone who gets equally excited about audience dashboards and packed, energetic dancefloors.
REPORTS TO: SENIOR MARKETING MANAGER
HOURS AND EXPECTATIONS: W2; part-time role. Hybrid work permitted with Reporting Manager / Ownership approval and supervision.
RESPONSIBILITIES
Marketing Analytics & Reporting
Build and maintain marketing dashboards and reporting systems
Analyze ticket sales, audience behavior, customer journeys, and campaign performance
Monitor KPIs across ticketing, email marketing, social media, website traffic, and paid advertising
Identify trends, growth opportunities, and audience insights
Create reports and forecasts that inform marketing strategy and event planning
Support attribution analysis and audience segmentation efforts
Research nightlife, entertainment, and audience trends
Recommend tools and systems that improve reporting, efficiency, and decision-making
Marketing Coordination
Assist in the execution of digital marketing campaigns across email, social media, website, ticketing platforms, and paid advertising
Create and update promotional materials and marketing assets
Support email marketing campaigns and audience segmentation
Coordinate campaign calendars, timelines, and deliverables
Assist with audience development initiatives and promotional partnerships
Support Meta and Google advertising campaigns
QUALIFICATIONS
Must be 21+ and legally authorized to work in the United States
2+ years of experience in marketing, marketing analytics, audience development, digital marketing, or related field
Strong analytical skills and experience working with reporting tools and data sets
Excellent written and verbal communication skills
Strong organizational skills and attention to detail
Ability to manage multiple projects and deadlines simultaneously
Passion for nightlife, live events, music, theater, performance art, and community-building
Preferred experience includes: Google Sheets and/or Microsoft Excel, Google Analytics (GA4), Meta Business Suite, Meta Ads Manager, Google Ads, Eventbrite reporting tools, CRM and email marketing platforms, audience segmentation, forecasting, attribution modeling, revenue reporting, and paid media analysis.
Bonus points for: Experience in nightlife, live events, theater, festivals, music venues, experiential marketing, workflow automation, dashboard creation, AI-powered analytics tools, or managing Meta and Google advertising campaigns.
COMPENSATION: Beginning rate of $25.00-$35.00, depending on experience
Please submit your resume and a cover letter. In your cover letter, please include:
Which analytics, reporting, business intelligence, or marketing tools you use regularly and how you've used them.
A marketing insight or trend you've uncovered that helped improve a campaign, business, or project.
Your specific nightlife, theater, music, or cultural interests.
Which House of Yes events are your favorites—or which upcoming events you're most excited about—and why.
Applications without a cover letter may not be considered.
House of Yes recognizes that diversity fuels creativity and innovation; we are committed to cultivating an inclusive team that mirrors the vibrant diversity of our venue’s patrons and the community we serve.
